fiona andrews llc digital brand strategy

SEM & Remarketing

fiona andrews SEO search engine optimization

Remarketing

Not everyone who visits your website contacts you to do business – but it’s often because they simply forgot. Remarketing shows display ads to potential customers who have already visited your website, i.e. qualified leads who have already shown an interest in your services. These subtle ads keep your business front of mind and can be just the push your potential customers need to click through and give you a call.

Implement – place tracking code on website to gather data about visitors
Copywriting – develop and test variations of text advertisements to target visitors who visited specific pages
Creative – if banner ads are implemented, design and test multiple versions of artwork
Optimization – tweak targeted keywords, copy, and creative variations based on demonstrated efficacy and click through rate
Modifications – make minor modifications to website to target specific types of visitors based on previous visits and text advertisements
Analysis – receive a weekly analysis of what worked and what didn’t in order to continually improve initiatives

Google Ads

Paid search engine advertising can cause a significant boost in visitors that will increase not only leads but also long-term website traffic. Google Adwords are displayed alongside search results for chosen search queries. Google also has a display network which serves banner ads to users based on browsing history. As a Certified Google Professional, I am fully equipped to develop, implement, and monitor your campaigns. I also have free $25 couponsto help you get started.

Keywords – determine search volume and how potential visitors would try to find you
Copywriting – based on keyword findings, develop and test variations of text advertisements
Creative – if banner ads are implemented, design and test multiple versions of artwork
Optimization – tweak targeted keywords and copy variations based on demonstrated efficacy in order to minimize spend
Modifications – make minor modifications to website to target specific types of visitors based on search queries
Analysis – receive a weekly analysis of what worked and what didn’t in order to continually improve initiatives. Proprietary analysis techniques allow me to see not only how many people click through to your website, but exactly what they do therefiona andrews remarketing